The business goal
Describe what you do and what you want the website or app to make easier. What should a successful project change?
The people using it
Identify the audience and their most important tasks. Include any staff or administrators who will manage the system.
The essentials
Separate the capabilities needed for launch from features that could come later. Include any existing systems that need to connect.
Content & identity
Share your existing brand materials, content, and public references. Explain who can supply or approve the final copy and imagery.
Constraints
Discuss timing, budget expectations, existing contracts, and any requirements that may shape the approach.
Ownership & operation
Plan who will own accounts, manage content, maintain the application, and support users after launch.